Projects - increasing traffic

usage and reach for EKU

Market: education

When it comes to criminal justice degrees, Eastern Kentucky University guys don’t mess around. Their Department of Criminal Justice and Police Studies has just under 700 majors and is one of the largest programs in the nation devoted to criminal justice education.  Our experience and key relationships in criminal justice made us the perfect partner to market and deliver their 12 live satellite broadcasts.  We did everything from rent teh satellite time/trucks to design and run the rehearsals and live studio production, simulcasts and interactive user participation elements.  Plus archiving and eLearning, DVD duplication and national emarketing distributions and campaigns.  They needed turnkey and we delivered.

Goals:

eku1 eku2

driving revenues at Corrections.com

Market: corrections

Corrections.com is the single most recognizable brand online for the global community of corrections and everything you see and everything you don’t see was built and managed by ::play::.  With 2.5 million page views a month and 66,000 email subscribers, it is the #1 ranked corrections site in Alexa and the top 3 in Google and Yahoo for ‘Corrections‘. We write, publish and syndicate content, manage a killer metrics dashboard, build and operate all the back-end functionality.  Just 18 months ago we rebuilt the entire site in Ruby on Rails.  Now the product search database screams.

Goals: There was a need for the corrections industry to have an identity online.

Results: Developed corrections.com from concept to full implementation online.

corrections1

Ask14.com

Market: Sports & Entertainment

The Ask 14 blog, is the official home for the thoughts and insight of former Boston Red Sox outfielder Jim Rice.  The brainchild and passion of the marketing team at Sullivan Tire, these sports fanatics just get more and more creative.  They teamed up with ::play:: to design, load and launch the site in 2008.

copyright 2009 ::play:: all rights reserved

::play:: 159 burgin pkwy : quincy, ma : technology studio : multimedia services : web design