Projects - growing brand loyalty

faster upselling with CorrectionsMedia

CorrectionsMedia is the single most powerful and innovative media network dedicated to the $60 billion-a-year corrections industry, with the power to create and deliver your message in every medium. Atleast that’s what they became after we wrote it and they sold it!  Yup, these are the same guys who started Corrections.com only they couldn’t get advertisers to see them as anything more than a publisher of ads.  So we created an umbrella brand that aggregated the entire publishing industry under their CorrectionsMedia ad placement network. Then we explaioned the transition with a simple Flash movie helping to shorten the sales introduction and quicken the sale. Then we made a highly interactive services page that gave customers a 60-second “i get what they can do” view.   Results? 4 new successful product lines and steady upward revenues since its launch.

Goals: CorrectionsMedia wanted an online presence.

Results: Branded CorrectionsMedia and launched a new website complete with flash and video.

correctionsmedia

make them remember “Signature Healthcare”

Market: Healthcare

Every year for the last 10 years ::play:: teams up with the marketing team at Signature Healthcare (formerly Brockton Hospital) to design a ’smokin’ user experience for their Ring of Champions Dinner.  It’s a mega fundraiser held every December with community leaders and healthcare staff with food, dancing and an auction.  Together we’ve come up with some pretty intense staging (multiple scrims, LED lights, laser lights, fog machine, dancers…).  And we produce several videos for main presentation.  This particular year they had just changed their name from Brockton Hospital to “Signature Healthcare” and wanted to seriously imprint the new name and network strength on every attendee.  See the ::play:: solution below. BTW - those are fabric panels gently hanging at varying depths and height to reflect their own diversity and depth. And we used a great program called WathOut to time the coorindated movement of images across the various panels during the President’s speech. One of our favorite shows.

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greater transparency at Biogen Idec

Market: life sciences

Founded in 1978, Biogen Idec Pharmaceuticals is a global leader in the discovery, development, manufacturing, and commercialization of innovative therapies. Patients in more than 90 countries benefit from Biogen Idec’s products. In 2008, Biogen Idec’s total revenues grew 29 percent to $4.1 billion and the coall volume inside their IT department skyrocketed created delayed responses.  Committed to excellence for its employees, Biogen Idec quickly began improvements but they needed a way to rally the patience and support of 4500 employees in 5 countries .  After 3  informal user meet-ups (with food of course), the ::play:: team designed one simple phrase “tiny victories for success” marking each seemingly small and possibly insignificant change as a tiny victory for ultimate progress.  Now instead of everyone wondering where’s the progress, they can easily see Biogen Idec is on tiny victory #45.

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copyright 2009 ::play:: all rights reserved

::play:: 159 burgin pkwy : quincy, ma : technology studio : multimedia services : web design