greater transparency at Biogen Idec

Market: life sciences

Founded in 1978, Biogen Idec Pharmaceuticals is a global leader in the discovery, development, manufacturing, and commercialization of innovative therapies. Patients in more than 90 countries benefit from Biogen Idec’s products. In 2008, Biogen Idec’s total revenues grew 29 percent to $4.1 billion and the coall volume inside their IT department skyrocketed created delayed responses.  Committed to excellence for its employees, Biogen Idec quickly began improvements but they needed a way to rally the patience and support of 4500 employees in 5 countries .  After 3  informal user meet-ups (with food of course), the ::play:: team designed one simple phrase “tiny victories for success” marking each seemingly small and possibly insignificant change as a tiny victory for ultimate progress.  Now instead of everyone wondering where’s the progress, they can easily see Biogen Idec is on tiny victory #45.

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