Projects Tagged ‘google analytics’

driving revenues at

Market: corrections is the single most recognizable brand online for the global community of corrections and everything you see and everything you don’t see was built and managed by ::play::.  With 2.5 million page views a month and 66,000 email subscribers, it is the #1 ranked corrections site in Alexa and the top 3 in Google and Yahoo for ‘Corrections‘. We write, publish and syndicate content, manage a killer metrics dashboard, build and operate all the back-end functionality.  Just 18 months ago we rebuilt the entire site in Ruby on Rails.  Now the product search database screams.

Goals: There was a need for the corrections industry to have an identity online.

Results: Developed from concept to full implementation online.


Market: Sports & Entertainment

The Ask 14 blog, is the official home for the thoughts and insight of former Boston Red Sox outfielder Jim Rice.  The brainchild and passion of the marketing team at Sullivan Tire, these sports fanatics just get more and more creative.  They teamed up with ::play:: to design, load and launch the site in 2008.

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