::play::

Market: corrections

Corrections.com is the single most recognizable brand online for the global community of corrections and everything you see and everything you don’t see was built and managed by ::play::.  With 2.5 million page views a month and 66,000 email subscribers, it is the #1 ranked corrections site in Alexa and the top 3 in Google and Yahoo for ‘Corrections‘. We write, publish and syndicate content, manage a killer metrics dashboard, build and operate all the back-end functionality.  Just 18 months ago we rebuilt the entire site in Ruby on Rails.  Now the product search database screams.

Goals: There was a need for the corrections industry to have an identity online.

Results: Developed corrections.com from concept to full implementation online.

Market: Healthcare

Every year for the last 10 years ::play:: teams up with the marketing team at Signature Healthcare (formerly Brockton Hospital) to design a ’smokin’ user experience for their Ring of Champions Dinner.  It’s a mega fundraiser held every December with community leaders and healthcare staff with food, dancing and an auction.  Together we’ve come up with some pretty intense staging (multiple scrims, LED lights, laser lights, fog machine, dancers…).  And we produce several videos for main presentation.  This particular year they had just changed their name from Brockton Hospital to “Signature Healthcare” and wanted to seriously imprint the new name and network strength on every attendee.  See the ::play:: solution below. BTW - those are fabric panels gently hanging at varying depths and height to reflect their own diversity and depth. And we used a great program called WathOut to time the coorindated movement of images across the various panels during the President’s speech. One of our favorite shows.