Projects Tagged ‘user groups’

driving revenues at Corrections.com

Market: corrections

Corrections.com is the single most recognizable brand online for the global community of corrections and everything you see and everything you don’t see was built and managed by ::play::.  With 2.5 million page views a month and 66,000 email subscribers, it is the #1 ranked corrections site in Alexa and the top 3 in Google and Yahoo for ‘Corrections‘. We write, publish and syndicate content, manage a killer metrics dashboard, build and operate all the back-end functionality.  Just 18 months ago we rebuilt the entire site in Ruby on Rails.  Now the product search database screams.

Goals: There was a need for the corrections industry to have an identity online.

Results: Developed corrections.com from concept to full implementation online.

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greater transparency at Biogen Idec

Market: life sciences

Founded in 1978, Biogen Idec Pharmaceuticals is a global leader in the discovery, development, manufacturing, and commercialization of innovative therapies. Patients in more than 90 countries benefit from Biogen Idec’s products. In 2008, Biogen Idec’s total revenues grew 29 percent to $4.1 billion and the coall volume inside their IT department skyrocketed created delayed responses.  Committed to excellence for its employees, Biogen Idec quickly began improvements but they needed a way to rally the patience and support of 4500 employees in 5 countries .  After 3  informal user meet-ups (with food of course), the ::play:: team designed one simple phrase “tiny victories for success” marking each seemingly small and possibly insignificant change as a tiny victory for ultimate progress.  Now instead of everyone wondering where’s the progress, they can easily see Biogen Idec is on tiny victory #45.

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